A couple months ago John Mackey, CEO of Whole Foods, gave an interview to the Harvard Business Review in preparation for the release of his book, Conscious Capitalism.
Mark Skousen reviews the title in TAC:
Still, battle lines have been drawn between labor and capital, and between consumers and producers, into the 21st century. Workers live in constant fear of being underpaid, overworked, or unemployed thanks to the upper hand of management, while consumers are deceived by “hidden persuaders” into buying “bads” rather than “goods.” All this despite the Herculean efforts by such management gurus as Frederick Taylor, Alfred Sloan, Edward Deming, Louis Kelso, Peter Drucker, Steve Covey, and Jim Collins. Big government and non-profit organizations seem a necessary countervailing power to a deeply flawed private enterprise system.
In response, utopian visionaries have sought to transform capitalism into a system that is “humane,” “social,” “enlightened,” “good,” and even “better.” But after countless how-to books and MBA courses on business ethics, leadership, and corporate culture, the question remains: can the business world develop a system beneficial to all the stakeholders in a firm—owners, consumers, workers, investors, suppliers, and the community at large?
Enter John Mackey, cofounder and co-CEO of Whole Foods Market. He and his co-author, Raj Sisodia, a professor at Bentley University, have created solutions they call “conscious capitalism” and “firms of endearment.” The authors offer a balanced score card, with chapters on “loyal, trusting customers”; “passionate, inspired team members”; “patient, purposeful investors”; “collaborative, innovative suppliers”; “flourishing, welcoming communities”; and “a healthy, vibrant environment.” Mackey and Sisodia conclude that business is not a sporting event, “a zero-sum game with a winner and a loser. It’s a win, win, win, win game.”